Social Media, a Writer’s Go-To Marketing Tool
Social Media, a Writer’s Go-To Marketing Tool
Social media is just one of a variety of approaches that can help a writer have more impact on growing a fan base. Today’s media moguls are rapidly adopting online media sites as they compete to raise their follower engagement as well as promoting their current and future publications. Social media provides itself as an extremely strong, tried and tested system with impressive strengths in regard to helping writers connect with followers directly. The successful use and understanding of social media as a tool tends to outperform even the most accomplished publicist.
The following short list of suggested social media applications will certainly enable you to not just get in touch with your target market, but also assist you in delivering content that will attract a brand-new set of followers. Additionally, your outreach can expand by the usual genres to those that can only be reached successfully through social media marketing strategies.
One example of useful approaches through social media is finding out exactly what followers actually think about your brand-new plot. Social media interaction allows access that provides a feeling for just how your last publication was viewed. Should you want to uncover the potential responses to a brand-new plot, again testing the waters, so to speak, through creative social media conversation producing content will certainly deliver reliable responses.
Below are a couple of the best examples of social media tools through which you could harvest responses to your strategies as well as test a few sample chapters of your novel and/or short story ideas.
YouTube - This as well as various other prominent video clip options, is a valuable as well as highly effective medium for handling market research. It easily enables you to display your ideas, questions and other approaches to market research.
YouTube’s millions of daily views can provide itself as a good measuring device for gaining insights from readers. It is certainly a wonderful means for using out of the box approaches to sharing content from your future bestselling novels. It's imaginative approaches to market penetration like creating a trailer for your latest book that makes the biggest splash in today's visually focused marketplace.
When creatively and thoughtfully developed, the video clip could be installed right into your blog or website as well in addition to being advertised as a special event to add more punch to an otherwise traditionally presented book signing.
Should finances be a bit on the shy side in regard to a skillfully done trailer there are a plethora of locally available videographers that would certainly enjoy collaborating about handling the video part of the media blast for your books.
Blog - This could sound like an old school approach at first glance, however, starting a blog site can be one of the easiest and most beneficial marketing strategies you can have in your social media arsenal. Dozens upon dozens of readers as well as authors are fans of writers who blog regularly.
One additional benefit is that unlike attempting to advertise on your own, blogging tends to feel more like a conversation that works better because of the engagement factor. The sky is the only limit when it comes to the ways a marketing savvy writer can build an audience for an upcoming book or even to gain insights about a new plot idea.
All in all, planning a campaign to promote your books seems, at first, to be a daunting undertaking, however, the reality is that is it merely another way to use your creative skills to promote your craft, mainly through writing and building relationships.
And when it comes to building relationships that last, no current tools work better and more naturally than the gamut of social media marketing tools.
Julie
I find twitter ok for short bursts, but I reckon most people tend to just read the tweet without clicking on any link.
ReplyDeleteGood info!
ReplyDeleteBig fan of being social on social to drive blog traffic Julan. Rocking tips.
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